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Omar Faruk
Jul 18, 2022
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That is what you should aim for. Ask for only the information you need Creating a good white paper can be a daunting task. But that doesn't mean you should ask for as much information as possible. In general, the less information you ask for, the more likely people are to sign up. And the more people decide that your white paper is important, the more information you can ask for. This is a double-edged sword ghost mannequin effect service between getting as much information as possible and getting as many people as possible to sign up. So think carefully about everything you want. If you can do it without some information, then don't ask. WordStream tries to balance the information it collects with sign-up . Wordstream White Paper Landing Page Run an A / B test The only way to make sure your landing page is the best is to test it continuously. Experiment with different headlines, images, CTA, button colors and more. Doing this manually can be a headache, but thankfully there are some landing page software that can help you optimize your landing page with little stress. Tools such as Unbounce , Instapage , and Optimizely make A / B testing easy. Once the landing page is ready, the next step is to direct traffic there. References:
So Think Carefully Ghost Mannequin Effect Service content media
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Omar Faruk

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